SEA: top eSports markets by revenue 2023

The revenue ranking in the esports market is led by the Philippines with 22.17 million U.S. dollars, while Thailand is following with 19.68 million U.S. dollars. In contrast, Malaysia is at the bottom of the ranking with 5.31 million U.S. dollars, showing a difference of 16.86 million U.S. dollars to the Philippines.

Find more statistics on other topics: a comparison of countries or regions regarding the revenue and a comparison of the ad spending in Asia.

The Statista Market Insights cover a broad range of additional markets.

Leading eSports markets in Southeast Asia in 2023, by revenue (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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preliminary data as of November 2023

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Esports, short for electronic sports, refers to competitive video gaming where professional players or teams compete in various multiplayer video games. These competitions are often organized into leagues, tournaments, and events, attracting both online and offline audiences. Esports has grown into a global industry, with players, sponsors, and spectators contributing to its popularity and economic significance.

Structure:

The Esports market can be divided into 6 different parts. First, Sponsorship & Advertising, which refers to revenues made from sponsorship deals and advertising for events and tournaments. Merchandise & Ticketing refers to the revenues generated mainly from tournament tickets and the merchandise that comes with it. Additionally, Streaming, Media Rights and Publisher Fees, which all refers to the revenue that is associated with broadcasting Esports events accross various channels. Lastly, Esports Betting includes the betting on outcomes of Esport events.

Additional information:

The market comprises revenues, ad spendings, users, average revenue per user, and penetration rates. Revenues are generated through advertising spending and consumer spending. Sales channel data shows both online and offline revenues. Information on Esports betting can also be found in the Digital Market Insights. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
For more information on the data displayed, use the info button right next to the boxes.

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